We’ve renamed our famous “KUM” sauce to “SHOOT it”. Don’t worry, it’s just a name change, same great product.

We did this for a couple of reasons, chiefly, the word “kum” is often flagged by search engines (and Amazon) as a variant of “cum” and this can get us blacklisted, flagged, or simply not displayed under search engine results. We think the new name is also just a little classier – and we love the double entendre with the adult film industry where Kum was first targeted before breaking out to a wider, cum loving audience.

So yes, Shoot It is now available on Amazon and doing very well. So well that Money Shot Magic is now in the midst of teaming up with a U.S. factory to produce bottles by the thousand! While this means our product won’t be hand-crafted to order as it was in the past, the factory will provide for improved consistency across larger batches – and most importantly, the larger volumes will give us the ability to drop pricing significantly to make the product more affordable in line with most other personal lubricants. But it will still have that better than average look, feel and taste. So look out for a big announcement, hopefully over the summer of 2025.

Meanwhile, if you haven’t reviewed our lube on Amazon yet, please consider helping us out with our new Amazon platform. Five-star reviews really help with our proposed lower pricing — we‘re talking $5-10 cheaper per bottle! In fact, we’d be so grateful that if you send us a screenshot of your review, along with your full name and address, we’ll send you a free bottle! Just email us at: Reviews @ MagicMoneyShot.com